>> martha stewart says it is like velvet on your tongue and lasts a unbelievable amount of time. we have customers come back and had a vita-mix for 50 years. we try to upgrade them. maybe you want a new one. it has been in the family for 50 years. we're not giving it up. we have no desire to fill a landfill. >> cleveland has been in your family. that is where this company has been and is right now. why cleveland? >> my great-grandfather, papa barnard as we call him came to cleveland in 1937 for the great lakes exposition. he said people of chief lapped are hardest working people and he is right on today. incredible place to raise a family and have a company and a business. david: incredible place to have a fox business network crew. liz: that's right. jody is not only great success story. cleveland is where president obama is going friday. it is of course a important battleground state. governor romney is going there. the president will visit cleveland state university. both are spending a lot of tile in ohio. suddenly cleveland the place to be but fox business knew all along. th